the Danish Embassy in China used its official Weibo account to complain about how Pacific oysters were taking over its beaches. The embassy playfully asked netizens for suggestions to solve this problem.
This post has more than 20,000 comments. Many Chinese suggests companies to import oyster from Denmark, they also playfully suggest Denmark government should offer visa and they volunteer to go there and “promise” to eat oyster to extinction.
About several days later, seeing the ravenous response from netizens, the internet giant Alibaba organized some traveler to do taste test. They did live streaming online and posted the videos of the tasting process to popular social media. More and more netizens responded that they hope to join!
The social media influence is really huge! Danish fisherman and tourism industries are already feeling “optimistic” about the impact of the viral news, according to embassy officials.”Since these Pacific oysters took Chinese headlines for more than one week, many local seafood traders in Denmark have received business requests, as many as 10 on a daily basis. Some local travel agencies also provide tailored oyster tours.
Starbucks is planning double its store count in China to 5,000 by 2021.
As China develops more internationally, Starbucks attracts consumers gradually as a famous coffee brand in western cultures. The middle class in China has rapidly accepted Western brands because in their minds, western brands is regarded as “premium” brands with high quality products and services. Moreover, some Chinese consumers accept purchases of luxury goods as a means to pursuing quality lifestyles.
Starbucks adapt to local market by satisfying Chinese consumers’ wants. For example, it introduced many tea drinks, it also has specialized holiday products such as “mooncake” for Chinese mid-autumn festival.
Also, Starbucks know how to advertise in local Chinese market.
Starbucks has launched another technology-driven campaign via Weibo, a social media platform with more than 500 million users.The coffee company also partnered with Alibaba, a Chinese company similar to Amazon, to launch an e-commerce site in 2015.
If I were a kid I would surely want to go to this place again and again, if I had kids, I would definitely bring them here and enjoy their excitement in their eyes as they scroll through the beautiful menu. These are some thoughts from a mom when she goes to Pizza Hut. Even for me, as an adult, I really enjoy eating at Pizza Hut in China.
In US, Pizza Hut is fast food with limited choices and people usually order delivery at home. If you look at the Chinese menu, other pizza you can find soups, pasta, salads, interesting rice dishes, steak, numerous cakes and drinks.Everything looks fantastic on the menu, and as there chains do with great success over and over again.
I think this doesn’t mean pizza hut is bad in US. This attributes to positioning and market strategy in different marketing environment. For Americans, pizza is just basic food and they do not fantasize with it. However, in China, pizza is special western-style food, people has expectation on this. Chinese pizza hut is fantastic but pricy, it is about 3-5 more expensive than having a dinner in regular Chinese restaurants on the street. This is why they locate in shopping centers and have nice servers to serve for you.
Apple is selling read iPhone 7 and 7 Plus to raise money for the Global Fund to fight HIV and AIDS. In mainland China, the company website doesn’t mention this charity cause. The new products are just presented as special edition red iPhone.
Chinese consumers are disappointed because they thought that Apple would promote this new edition since “China red” is a symbol of Chinese culture. Even some rumors about the causes go around online. Some people points out that this is a huge loss to Apple because they did not take the Chinese market. China has fueled massive growth for Apple, but times have been more difficult lately. Apple experienced a year-on-year decline in mainland China and now it is the No. 4 smartphone vendor by shipments in mainland China after local brands Oppo, Huawei and Vivo.
I did some online research and found some reliable analysis of this issue. Firstly, sex remains a controversial issue in China, and HIV or AIDS is sensitive topics. Secondly, according to the Chinese law, the foreign non-government organization is not allowed to do any profit earning activities. No matter what the real cause is, I think when Apple advertise its products, they consider about the international marketing environment, the local political environment and so on. They need to decide whether this strategy should be used or not, legal or illegal. However, Apple does not have any official response to this issue.
Boeing and Chinese aviation manufacturer Commercial Aircraft Corporation of China Ltd will start to build a Boeing 737 completion center Zhoushan,
Zhoushan has the largest fishery in China and it is an island city,a eastern city. At the end of March, the company will make the schedule for its first delivery in 2018.This is Boeing’s first overseas facility as part of its 737 production system, and designed to deliver 100 Boeing 737 planes a year.
In the joint-venture completion center, Boeing’s 737 aircraft will be installed with flight entertainment systems and seats. The plant in Zhoushan, 287 km southeast of Shanghai, also provides services such as coating, repair and maintenance of Boeing aircraft.
To accommodate aircraft manufacturing in Zhoushan, Putuoshan Airport in the city is undergoing a 750 million yuan ($108 million) expansion to become an international airport. For supporting Boeing, Zhoushan will also develop an entire industrial chain for aircraft manufacturing, with the capacity of assembling, delivering and modifying 600 aircraft a year by 2025.
Why Boeing chose Zhoushan? I think China as one of the largest market for Boeing, every four aircraft, there is one for China. Also, Zhoushan has its port and pier, which is convenient for transportation.According to the report, the other reason is the cooperation of the Zhoushan government. The government prepared and contacted with Boeing years ago and dedicated to develop its local manufacturing industry.